Chapter I / The beginning

Three pieces.
One beginning.

The first AFTER. clothing chapter is being developed now. Registering interest does not take payment. It simply puts you on the list for first access.

AFTER. Chapter I material and colour development board

01 / WORTH

WORTH / Washed Black

Oversized hoodie. Washed black. A quiet front, a public statement on the back, and a smaller message kept closer to the wearer.

Estimated £110

02 / WORTH

WORTH / Bone

The same Chapter I idea in a softer, quieter surface. Designed to let the words and material do the work without overstatement.

Estimated £110

03 / TIME

TIME / Bone

A study in time, change and the evidence life leaves behind. Graphic hoodie. Bone wash. Chapter I.

Estimated £115

Chapter I / Print and surface studies

Still being
worked out.

Back print, branding, wash, colour and material ideas from the evolving Chapter I world. These are development studies and should not be read as confirmed production pieces.

Slate AFTER. colour and branding development study

Slate AFTER. trim, embroidery and wash detail study

AFTER. material and colour development board

Chapter I / Construction studies

What sits underneath.

Small details being tested around Chapter I. Labels, finish, trims and presentation may continue to evolve before release.

AFTER. neck label development study — Neck labelDevelopment study

AFTER. chest mark development study — Chest markEmbroidery study

AFTER. cuff tag development study — Cuff tagWoven label study

AFTER. packaging development study — PackagingPresentation study

Personal Edition / Details held back

Made more personal.

A limited bespoke layer is being explored for Chapter I. The final treatment stays private until the chapter opens.

Beyond apparel / Object 001

Made to change.

A black-coated key tag in development. It is designed to show use rather than hide it.

Still becoming.

OBJECT 001 / IN DEVELOPMENT